Choosing the right e-commerce platform to use is not as easy as it sounds. As an online retailer, you must look at a number of things and at the same time prepare to spend a considerable amount of money since most of the solutions out there are not usually cheap- and this is why you should always be highly organized in your quest and decision since selecting a wrong platform will have a significant impact on your business.
The selection process should also be carried out by a group of professionals, who in your case should be your sales representatives, IT guy and even accountant and customer care representative. If you are working alone, it is advisable to seek advice from consultants who understand what the platform requires to function well. Of course, this will involve spending some money, and so you should have a small budget for it. To help you with the entire selection process, here is a simple guide designed to help you select the right e-commerce solution.
On-premise platforms vs. Cloud platforms
Many modern e-commerce platforms today are cloud-based and have been designed in such a way that they effectively reduce the overhead for merchants around server management, security, and platform maintenance. These solutions usually vary, with some providing cloud-based solutions where the platform hosts it while others are operating as a full platform-as-a-service (SaaS) whereby the entire platform is availed to the merchant and fully managed by them.
Here are some of the key benefits associated with the latter option, i.e., SaaS e-commerce platform:
Clear and affordable:
in many cases, the cost of the platform usually include platform maintenance, patching and upgrades, server maintenance and monitoring and a CDN, SSL certificate.
Reduced security concerns:
the platform usually manages things like patches and typically take responsibility for all other ongoing security tasks.
Built to scale:
most of the platforms under this category are typically made on top of an auto scale which allows thousands of similar stores to climb through peaks.
The main disadvantage if cloud-based platforms usually revolve around rigidity and most of them slowing processes down or not allowing for massive customization. While this is considered to be a benefit for convention retailer, it is typically considered to be a severe issue that needs primary address by most conventional retailers. Thus, you should be ready to face a downtime once you decide to go with this specific option.
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— IT Enterprise (UK) (@itenterpriseuk) 10 de septiembre de 2018